Operation Deliver Happiness Recap

Thank you for supporting us with your generosity, compassion, and words of encouragement.

Together, we donated over 1,000 bowls of Pho to local Food Banks and Frontliners, provided jobs for 30% of our staff, and delivered happiness to over 12,000 customers in the DMV.

When we started Operation Deliver Happiness, our mission was to provide jobs for our staff, feed our community, and make things easier for our customers.


Staff Rehired


Pho Bowls Donated


Customers Served

We almost shut down our operations…again.

It was insanely tough to keep everything going with our limited staff and resources, which only whittled down as concerns of COVID-19 grew. We realized that carrying an eight-concept menu at three different locations so far apart provided many challenges that popped up daily. At times, only one person was working both the kitchen and front-of-the-house while the others were sent out for deliveries.

Every day felt like playing whack-a-mole. When one problem was solved, two more popped up. Our lack of sales did not justify the new business model. We didn’t really know what to do and we were very close to ending ODH in mid-April just three weeks after we started. Some of the challenges we faced during this pandemic:

Running out of supplies and not being able to forecast demand for different food items at different places.

New team chemistry. Having people who never worked together now work together.

Limited training with a much larger menu than ever before led to many more mistakes than usual.

Last minute staff call-outs left us severely understaffed.

Delivering to such a huge radius caused lots of unforeseen stresses (we basically started Uber Eats).

Our customers came through

Eventually, our customers supported us so much and word began to spread. During this time, we received many gift card purchases, donations, uplifting messages and notes of encouragement from our guests. They helped us a lot through the stressful and difficult days. Our guests tipped our staff generously and everyone was empathetic and very understanding even when we weren’t always able to deliver our usual HEH standards.

Getting ready for what’s next

As the world begins to reopen we need your continuing patience and support in this new era of dining as we implement sanitation standards, reopen our other stores, and experiment with menu changes. In addition to placing orders, you can tell your friends and family about our business. By supporting us, we can achieve the following:

Support for our staff by providing them jobs and food.

Safe experiences for you and our team.

Improvement in our quality and standard of food and hospitality like we’ve done for the past ten years

Support for the local community through collaborations with non-profits.

New and innovative experiences that keep your mouths and spirits happy.

Despite the global crisis, we believe in celebrating life’s big moments — and the small ones, too.

Whether you’re celebrating a birthday, a graduation, an anniversary or just getting together, our Family Feasts are the perfect way to celebrate.

Mandatory Guidelines

Besides following the CDC Guidelines of gloves, masks, social distancing markers, we’ve gone the EXTRA mile and will require that ALL our staff will be ServSafe Covid certified; this includes everyone working in our stores including managers, delivery drivers, hostesses and all kitchen staff.

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